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JMC 205 Mass Communication Theory Exam 2023

University of Buea, Faculty of Social and Management Sciences, Department of Journalism and Mass Communication, First Semester Exam, Course JMC 205 Mass Communication Theory (Credit Value 6), instructors Professor Ngange and Dr. Ndode, January 2023. Question 1 asks for five reasons behind knowledge gaps in society and how to close them (20 marks). Question 2 asks for the contemporary relevance of seven mass-communication theories -- argumentation, uses and gratifications, diffusion of innovations, cultivation theory, framing, gatekeeping and agenda setting (35 marks). Question 3 matches five everyday media-effect scenarios to the theory that best explains each (5 marks). Question 4 asks how communication models compare with mass communication theories (10 marks).

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University of Buea

Faculty of Social and Management Sciences - FSMS

Journalism and Mass Communication - JMC

JMC2052023

Mass Communication Theory

Exam · First Semester · Level 200

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Which theories best explain the following scenarios: a. TV viewer watches a movie and becomes angry (1 mk) b. A child sees adults in the environment kicking each other and also wants to kick someone (1 mk) c. Everyone believes that a message is true because it comes from the media (1 mk) d. “The medium is the message” (1 mk) e. The mind is worried because of conflicting messages (1 mk)
How are communication models similar to and different from mass communication theories? (10 mks) Good Luck!!!

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