JMC 214 Introduction to advertising Exam 2024
About this paper
JMC 214: First Semester Examinations 2023/2024, University of Buea, Faculty of Social and Management Sciences, Department of Journalism and Mass Communication, Lecturers Dr Wantchami, Dr Kamgna, Mrs Mojoko and Mrs Parh: Section A, the effect of untruthful advertising on the consumer, the advertiser and society; Section B, key functions of modern Public Relations and identifying the most important publics for a bakery business; Section C, a FECAFOOT press release analysed for digital/interactive advertising, social media dissemination, and the impact of the digital revolution on advertising practice.
Opens this paper in the app on your phone.
University of Buea
Faculty of Social and Management Sciences - FSMS
Journalism and Mass Communication - JMC
Introduction to advertising
Exam · Second Semester · Level 200
From this paper
- 1.
Discuss the key functions associated with modern Public Relations. (7mks)
- 2.
You are the Public Relations Officer of NJEIFORBI BAKERY/PASTRY. Who are your most important “publics”? Why? (8mks)
At a glance
- Course code
- JMC214 (JMC 214)
- Type
- Exam
- Year
- 2024
- Level
- Level 200
- Semester
- Second Semester
- Proposed solution
- Included
Where it's from
University
University of BueaFaculty
Faculty of Social and Management Sciences - FSMSDepartment
Journalism and Mass Communication - JMC
Read JMC214 2024 in Shoracy.
- Every page, with zoom for diagrams and small print
- The proposed solution, one tap away
- Stays on your phone after the first open, even offline
Don't have the app yet?