JMC 311 Advertising and PR production Exam 2024
About this paper
JMC 311: First Semester Examination 2023/2024, 24/01/2024, University of Buea, Faculty of Social \& Management Sciences, Dept of Journalism and Mass Communication: a poster-design brief for a university entrepreneurship-department launch campaign (AIDA-structured answer), the body-copy-as-complete-sales-story principle with worked examples, message-strategy definition/importance/three components (promise, support, tone), three body-copy styles applied to a natural-juice product, and webcopy structure applied to a child-vaccination public-health campaign.
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University of Buea
Faculty of Social and Management Sciences - FSMS
Journalism and Mass Communication - JMC
Advertising and PR production
Exam · First Semester · Level 300
At a glance
- Course code
- JMC311 (JMC 311)
- Type
- Exam
- Year
- 2024
- Level
- Level 300
- Semester
- First Semester
- Proposed solution
- Included
Where it's from
University
University of BueaFaculty
Faculty of Social and Management Sciences - FSMSDepartment
Journalism and Mass Communication - JMC
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